As we all know, organic traffic is the best traffic for your website, blog, forums etc as it gives your website the most targeted traffic. However, getting traffic from search engines is difficult without SEO optimizing your website.
So are there some effective ways to SEO optimize your website and gives it the organic traffic it deserves? Some say one has to hire an online marketing company to do it. Not really. Here are a few important steps you can take to ensure that your website is SEO optimized.
#1 Cross Device Compatibility
A responsive website changes automatically to fit into the device your visitors are using to view the content.
When your site isn’t mobile friendly, it increases the bounce rate on non-desktop devices, which is a clear sign of poor user-interaction. The next thing you know is that it affects your website ranking on Google search engine result pages (SERPs). Thus having a responsive web design is something you don’t want to overlook.
In short, a responsive website design should be your PRIORITY when it comes to choosing a web design package.
#2 Improve Website Loading Speed
Besides compressing the images on your website to reduce their file size, website loading speed can also be improved tremendously using CDN (Content Delivery Network). Lastly, choosing a reliable web host is also important in ensuring your website enjoys a good, stable and reliable loading speed.
HOW IMPORTANT is it to optimize your website speed?
- Website loading speed is a very important ranking signal to Google.
- 75% of users wouldn’t revisit a site that took longer than 4 seconds to load.
#3 Optimize Image Files & ALT Tags
You need to optimize image file names and alt tags for every image on your website.
Google places a relatively high value on alt texts to determine what is in the images and the topics of the surrounding texts.
#4 Use Related Keywords
Always use keywords that are related to your content or products.
Google has a technology called Latent Semantic Indexing (LSI) to determine and analyze the meaning of different keywords on a page to determine a page’s relevancy.
#5 Links To Authoritative Websites
Having links to authoritative websites are also important, and can give a positive impact on SERPs (Search Engine Result Pages) as this shows Google that your website is a hub of quality information.
All these are to ensure netizens find what they’re searching for. The aim of Google is to make sure that your website is providing great information to Google’s users (whoever use Google to search).
#6 Schema Markup
Adding Schema markup to the HTML of your website can make your search results more attractive.
You can beautify your search results by adding star-ratings, customer ratings and other helpful and useful information.
#7 Make your URLs read well
Keep your URLs short and simple, and preferably without too many words. If you really have to use more words for your domain name, do your best to make sure the domain name is clear. By the way, it’s the best to use the main keywords for your business, or the products/services you are providing.
Numbers aren’t great for SEO. We know domain names with numbers are popular in certain countries such as China, but they are in fact, unreadable by Google.