Why would I need a private SSL or dedicated IP?
A private Secure Sockets Layer (SSL) certificate is one of the prime factors that ensure your website the safety it needs against the modern day cyber crimes. Having a dedicated IP just backs it up. If you are not sure on why you may need a private SSL or dedicated IP to host your website, below mentioned are some of the best reasons to clarify your doubts.
1. You are running an e-commerce site
E-commerce websites are one of the biggest targets of hackers. If you are using a shared IP, it gets easy for them to get access to your website if they can just get into any of your neighbor’s site. This puts your entire existence at risks including the financial credentials of your users. Also, an SSL certificate is a must for making secured transactions on any website so that the safety of the customers is not compromised in any way. The combination of the two can efficiently help you to maintain the security of all the sensitive data of your business and prevent it from falling prey to hackers. You will not have to be in the risk that an attacker can shut down your system unless you agree to pay the ransom amount.
2. You want to boost your SEO ranking
Google’s announcement to provide more priority to the websites with a secure connection has turned on the demand for using private SSL certificates. It will help you to promote the SEO ranking of your website. Though that does not necessarily mean that you need a dedicated IP, having a dedicated IP for your website means that the malicious activities of the other sites will not be affecting your reputation. It is common for ISPs to block websites with malicious activities. They do so by blocking the IP address of the website. As you will not be sharing your IP address with anyone else, you are automatically spared from being blocked and your reputation will continue to flourish. Google does not need to officially announce everything. If you are sensible enough and know the terms around the world, you can make out a few points on your own.
3. You want to provide your users with an enhanced experience
Having a dedicated IP for your website ensures that it will be performing at an optimal level. The downtime will be reduced to great extents especially for the purpose that you will not have to share any resources with other websites. It automatically confirms a boosted experience to your users. Once they know what they are going to get from your website and the quality that they can expect, they will automatically develop trust and loyalty for your website. It will also help you to generate more traffic. Further, it will also bring in boosted conversion rates. The best part of having a private SSL certificate or dedicated IP is that you are ready to grow to your full potential and it is the ultimate motive of any business.
4. You want to ensure the safety of your website and clients
Using private SSL certificates or dedicated IP is one of the best ways of promoting a secure website. You cannot possibly establish HTTPS and HTTPS proxy servers without a proper SSL certificate and having an HTTPS server is a must if you want to keep your website safe and protect the data of your valuable customers. If you have a private SSL or a dedicated IP, hosting an HTTPS proxy server is hardly a matter of 15 minutes and once you are done, you will never have to worry about the risks of falling prey to hackers. Make sure that the secure connection is set up before you go live. You can check out the status and confirm that it is safe if you can see the green padlock in the search bar of your browser.
5. You want efficient email services
Email services are one of the prime necessities that allow you to get increased exposure to your potential clients. But to ensure that users do not get spammed, you must confirm that you are using a proper SSL certificate with a dedicated IP. This works to boost the spam filter for outbound mail routing. It also helps you to maintain your online reputation and let your business expand to the ultimate level. Having a dedicated IP with private SSL ensures your web safety and blocks the chances of hackers to hack your website through posting script based contents. There are chances that you cannot even detect malicious posts with manipulated scripts that can be used to steal data from your website. A private SSL certificate prevents all such risks and lets you use your dedicated IP to efficiently urge your followers to interact more with your website in a more efficient way.
These are some of the best reasons to choose a private SSL or dedicated IP for your website. But the benefits are even more. You can research the web to know more about the benefits of private SSL and dedicated IP in particular.